Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Paris Hilton's My New BFF's audience scores lean most toward young women at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 4 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 4 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 5, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Paris Hilton's My New BFF, also known simply as My New BFF and other alternate titles, is a competitive reality television show in which Paris Hilton searches for her new BFF. Following the success of the original US version, another US season and two international spin-offs followed. All versions were produced by Ish Entertainment and in association with the original network on which they aired.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
29
Young Women
100
Older Men
0
Older Women
71
Advocacy4
Entertainment

Audience Representation

White
96
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
21

Where to Watch (US)

Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreFandango At HomeFandango At Home

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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Reality

The average advocacy score of Reality titles by release year, with this title marked. Higher is more advocacy-driven.

25507519822022
Average advocacy score of Reality titles by release year
YearAverage advocacyTitles
198202
198502
199902
200103
200243
200317
200419
200513
2006114
200704
200815
200903
201222
201303
201813
202005
202123
202222
This title (2008)41

This title (2008): advocacy 4 · explore Reality

Cast & Crew