Made first for young men 1
We Mean Business's audience scores lean most toward young men at 65 of 100, with comparable appeal to young women 1. Its overall reach is rated mainstream — mainstream, general-audience reach 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreyoung men 65 of 100 is the top quadrant, with young women 59 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated mainstream.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 96, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Age: 38 — leans younger
Quadrant Scores
Audience Representation
Faithfulness
Faithfulness not applicable
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Advocacy
Synopsis
We Mean Business was an American reality television series that aired on the A&E cable network starting in September 6, 2008. The program featured three regular experts: "Business Expert" Bill Rancic, a former contestant on The Apprentice; "Tech Expert" Katie Linendoll; and "Design Expert" Peter Gurski. In each episode, the three experts helped a struggling small business owner turn his or her business around by improving business practices and enhancing the marketing of the business. Notably, the program was sponsored by Dell, which provided all of the new technical equipment given to the businesses.
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Lineage and popularity
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