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Mad About Alice

2004 · TV Series

IMDBTMDB
Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Mad About Alice's audience scores lean most toward young women at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Mad About Alice is a British sitcom that ran during 2004 for six episodes. It centres on the lives of a divorced couple and their young son. Despite no longer living together, Doug and Alice remain in close contact due to joint custody of their nine-year-old son Joe. Old habits die hard and the two just can't get together without an argument.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
29
Young Women
100
Older Men
0
Older Women
71
Advocacy0
Entertainment

Audience Representation

LGBTQ+
0
Score version: v1Data confidence: 45%How are scores calculated?

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Cast & Crew