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The New Inventors

Name: The New Inventors
Genre: Reality
Released: 2004

2004 · TV Series

The New Inventors is an Australian television show, broadcast on ABC1, and hosted by broadcaster and comedian James O'Loghlin. Each episode features three Australian inventions and short video tape packages. IP Australia, a supporter of the program, describes it as a way for Australian inventions to gain publicity and possible entrance into the mass market. The 200th episode of the program was broadcast on 29 October 2008. The program aired on Wednesday nights at 8pm. The grand finale edition for season 7 was broadcast on 23 September 2010 on ABC.

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The Verdict

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Audience

Made primarily for young men (87).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

notably high white (81) representation.

Primary audienceYoung Men

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1Data confidence: 100%How are scores calculated?

The New Inventors

Quadrant Scores

Audience Representation

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