Made first for older women 1
Once Upon a Time in the Midlands's audience scores lean most toward older women at 62 of 100 1. Its overall reach is rated mainstream — mainstream, general-audience reach 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder women 62 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated mainstream.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Dek, a decent but somewhat dull man, enjoys a happy existence with beloved girlfriend Shirley. They live together with her 12-year-old, Marlene: her daughter by the delinquent Jimmy, who flew the coop years ago and hasn't been heard from since. Dek loves Shirley so much that he proposes to her on national television.
Age: 56 — leans mature
Quadrant Scores
Audience Representation
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Advocacy Over Time in Romance
The average advocacy score of Romance titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1925 | 0 | 2 |
| 1931 | 1 | 3 |
| 1932 | 0 | 2 |
| 1935 | 0 | 4 |
| 1936 | 0 | 2 |
| 1939 | 7 | 2 |
| 1940 | 0 | 3 |
| 1942 | 0 | 5 |
| 1944 | 2 | 2 |
| 1945 | 1 | 3 |
| 1946 | 1 | 3 |
| 1952 | 0 | 3 |
| 1953 | 0 | 3 |
| 1955 | 2 | 3 |
| 1956 | 2 | 4 |
| 1957 | 0 | 4 |
| 1958 | 1 | 3 |
| 1959 | 2 | 2 |
| 1960 | 0 | 2 |
| 1961 | 3 | 3 |
| 1962 | 2 | 2 |
| 1963 | 0 | 2 |
| 1964 | 3 | 4 |
| 1965 | 1 | 3 |
| 1968 | 2 | 3 |
| 1970 | 0 | 2 |
| 1972 | 0 | 2 |
| 1974 | 1 | 3 |
| 1976 | 0 | 3 |
| 1978 | 2 | 2 |
| 1980 | 0 | 3 |
| 1981 | 0 | 2 |
| 1982 | 0 | 5 |
| 1983 | 1 | 4 |
| 1984 | 0 | 2 |
| 1985 | 4 | 4 |
| 1986 | 1 | 5 |
| 1987 | 1 | 5 |
| 1988 | 1 | 9 |
| 1990 | 0 | 8 |
| 1991 | 1 | 4 |
| 1992 | 1 | 5 |
| 1993 | 1 | 7 |
| 1994 | 3 | 9 |
| 1995 | 0 | 5 |
| 1996 | 2 | 9 |
| 1997 | 3 | 8 |
| 1998 | 3 | 6 |
| 1999 | 2 | 14 |
| 2000 | 1 | 18 |
| 2001 | 2 | 17 |
| 2002 | 3 | 15 |
| 2003 | 1 | 10 |
| 2004 | 1 | 16 |
| 2005 | 4 | 18 |
| 2006 | 2 | 14 |
| 2007 | 1 | 13 |
| 2008 | 2 | 7 |
| 2009 | 2 | 5 |
| 2010 | 2 | 4 |
| 2011 | 2 | 4 |
| 2012 | 0 | 4 |
| 2013 | 5 | 2 |
| 2014 | 2 | 3 |
| 2015 | 2 | 3 |
| 2016 | 5 | 6 |
| 2017 | 10 | 3 |
| 2018 | 4 | 3 |
| 2019 | 4 | 6 |
| 2020 | 7 | 2 |
| 2021 | 2 | 4 |
| 2022 | 10 | 3 |
| 2023 | 16 | 5 |
| 2024 | 0 | 4 |
| 2025 | 2 | 3 |
| 2026 | 0 | 3 |
| This title (2002) | 0 | 1 |
● This title (2002): advocacy 0 · explore Romance →
Cast & Crew
Brian Tufano (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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