Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

North by Northwest's audience scores lean most toward young men at 82 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 82 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 95, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 24, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Advertising man Roger Thornhill is mistaken for a spy, triggering a deadly cross-country chase.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
82
Young Women
38
Older Men
62
Older Women
18
Advocacy0
Entertainment

Audience Representation

White
95
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At HomeSpectrum On DemandSpectrum On Demand
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

View streaming options ↗

Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Thriller

The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.

25507519422025
Average advocacy score of Thriller titles by release year
YearAverage advocacyTitles
194202
194412
194604
194702
194802
194902
195114
195462
195502
195603
195813
195903
196022
196304
196416
196562
196702
196814
196903
197003
197106
197215
197322
197402
197525
197606
197803
197902
198022
198102
198215
198322
198426
198504
198626
198719
198822
198918
199008
199126
199226
199309
199417
1995112
1996211
1997111
1998111
199938
2000212
2001012
2002112
2003215
2004014
2005020
2006124
2007125
2008117
200934
2010102
201105
201244
201436
201564
201642
201745
201844
201948
202023
2021106
202269
202387
2024816
2025118
This title (1959)01

This title (1959): advocacy 0 · explore Thriller

Cast & Crew

Robert Saunders (director) · Robert Burks (director)