Half & Half is an American sitcom that aired on UPN from September 23, 2002, to May 15, 2006. The show focuses on the lives of two paternal half-sisters in their twenties who were estranged throughout their childhood, and are finally developing a close relationship. The series is set in San Francisco.
It was the second-most-watched show on UPN's Monday night line-up and fourth overall on the network. The show was on The CW's first draft line-up in March 2006, but due to several circumstances—including The CW's contractual obligation to pick up Reba, the uncancelling of All of Us, and the pick-up of the Girlfriends spin-off The Game—Half & Half was left off the final Fall 2006 schedule and ended production. The series has aired in reruns on Global TV in Canada, Trouble in the UK and in local syndication in the United States. It also airs in the United States on TV One.
Made primarily for young men (71), with strong secondary appeal to older men (67).
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Reach
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower hispanic (28) and black (26) and white (1) representation.
Demographic Position
Gender: 31 — leans male Age: 48 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
targeted
Quadrant Scores
Young Men
71
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
34
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
67
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
29
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
1
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
26
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
28
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
38
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.