Believe Nothing is a British ITV sitcom starring Rik Mayall as Quadruple Professor Adonis Cnut, the cleverest man in Britain, and Oxford's leading moral philosopher. He is paid huge amounts of money for his views consulted by the government but he's bored and wants adventure so he joins the shadowy organization The Council which controls everything going on in the world. Starring alongside Mayall is Michael Maloney as Brian Albumen, Cnut's faithful servant, and Emily Bruni as Dr. Hannah Awkward who becomes professor of pedantics.
The series was written by Maurice Gran and Laurence Marks, who give a twist to many of today's global issues.
Although much hyped by ITV, who were hoping to repeat the success of Gran and Marks' previous project with Mayall, the successful The New Statesman, the series failed to catch on, and was dropped after one series.
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower white (2) representation.
Demographic Position
Gender: 31 — leans male Age: 38 — leans younger
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
targeted
Quadrant Scores
Young Men
81
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
43
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
57
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
19
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
2
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
40
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
46
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
40
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
36
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
44
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.