Marketing Emphasis
How titles are marketed and the relationship between marketing strategy and audience targeting.
2,042
Titles Categorized
330
Strong Female Lead
947
Strong Male Lead
609
Both
Marketing Emphasis Distribution
Strong Lead Breakdown
Marketing Target Gender
Emphasis vs. Advocacy Score
| Emphasis | Count | Avg Advocacy | Avg YM | Avg YW |
|---|---|---|---|---|
| story | 1209 | 2.34 | 57.08 | 41.78 |
| stars | 247 | 2.17 | 58.21 | 56.19 |
| franchise | 203 | 6.8 | 84.14 | 42.5 |
| action | 194 | 3.03 | 85.13 | 27.75 |
| mixed | 84 | 1.39 | 60.7 | 57.83 |
| nostalgia | 43 | 4.7 | 74.72 | 52.07 |
| awards | 28 | 5.18 | 30.71 | 31.25 |
| representation | 22 | 14 | 45.41 | 65.32 |
| effects | 12 | 2.92 | 84.08 | 32 |