Now You See Me: Now You Don't

2025 · Movie · PG-13 · 113 min

More from LionsgateLess advocacy-driven than 100% of Crime titles →
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Who is this made for?

Now You See Me: Now You Don't (2025) is a crime movie whose audience scores lean most toward young men at 73 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 11 points toward men on the gender axis and 12 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers below the baseline for Black and Hispanic. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young men (73).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
lower hispanic (33) and black (31) representation.
Verified July 12, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

The original Four Horsemen reunite with a new generation of illusionists to take on powerful diamond heiress Veronika Vanderberg, who leads a criminal empire built on money laundering and trafficking. The new and old magicians must overcome their differences to work together on their most ambitious heist yet.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
73
Young Women
51
Older Men
49
Older Women
27
Advocacy0
Entertainment

Audience Representation

White
52
Black
31
Hispanic
33
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
48
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Crime

The average advocacy score of Crime titles by release year, with this title marked. Higher is more advocacy-driven.

25507519292026
Average advocacy score of Crime titles by release year
YearAverage advocacyTitles
192913
193102
193204
193702
194113
194413
194602
194802
195023
195102
195403
195502
195602
195803
195904
196003
196102
196222
196303
196402
196514
196704
196802
196905
197118
197214
197307
197415
197515
197604
197842
198003
198314
198415
198607
198707
198803
1989110
199015
199134
199218
199307
1994210
1995110
199628
199729
1998010
1999312
2000113
2001010
200238
2003113
2004212
2005120
2006015
2007115
2008212
200927
201052
201125
201293
201358
201495
201576
201769
2018710
201947
202028
202179
202247
202365
202468
2025311
202603
This title (2025)01

This title (2025): advocacy 0 · explore Crime

Cast & Crew

Igor Meglic (director) · P.J. Voeten (director)