Made first for young women 1
World Business's audience scores lean most toward young women at 79 of 100, with comparable appeal to older women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Middle Eastern and below it for White 3. On content balance it reads entertainment-first at 6 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreyoung women 79 of 100 is the top quadrant, with older women 76 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: Middle Eastern 100, White 0.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 6 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Age: 49 — age-balanced
Quadrant Scores
Audience Representation
Faithfulness
Faithfulness not applicable
Faithfulness is scored only for adaptations.
Why this is blank
An original has no source text to compare. The score is left blank rather than shown as zero.
Advocacy
Synopsis
World Business was a weekly half hour features programme on CNBC presented by Raya Abirached. The show covered recent trends in global business, technology, luxury markets and the business of sport. The programme aired in Europe on Friday nights and in Asia on Saturday mornings. World Business was cancelled after it was revealed that the show's production company was doubling as a public relations firm for Malaysian politicians, including Sarawak Chief Minister Abdul Taib Mahmud. The Sarawak Report, a blog run by Clare Rewcastle Brown, reported that FBC Media had been receiving payments from Malaysian politicians in return for positive coverage, including carrying puff pieces on the programme to improve Taib's international image.
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Lineage and popularity
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Advocacy Over Time in Documentary
The average advocacy score of Documentary titles by release year. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1905 | 0 | 5 |
| 1938 | 5 | 2 |
| 1967 | 3 | 2 |
| 1968 | 5 | 2 |
| 1970 | 2 | 3 |
| 1971 | 0 | 2 |
| 1974 | 0 | 3 |
| 1975 | 6 | 3 |
| 1985 | 0 | 2 |
| 1989 | 0 | 3 |
| 1990 | 0 | 2 |
| 1992 | 0 | 3 |
| 1994 | 0 | 3 |
| 1996 | 0 | 4 |
| 1997 | 0 | 5 |
| 1999 | 2 | 7 |
| 2001 | 1 | 3 |
| 2002 | 1 | 11 |
| 2003 | 2 | 15 |
| 2004 | 1 | 9 |
| 2005 | 3 | 11 |
| 2006 | 1 | 20 |
| 2007 | 2 | 9 |
| 2008 | 2 | 13 |
| 2009 | 0 | 5 |
| 2010 | 0 | 2 |
| 2011 | 0 | 9 |
| 2012 | 0 | 3 |
| 2013 | 1 | 8 |
| 2014 | 0 | 5 |
| 2015 | 0 | 3 |
| 2018 | 2 | 12 |
| 2019 | 0 | 7 |
| 2020 | 1 | 17 |
| 2021 | 3 | 6 |
| 2022 | 11 | 2 |
Cast & Crew
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
Same Audience, Lower Advocacy
Made for a similar audience but scored lower on advocacy — the closest less-message-driven picks, ranked by audience-sphere proximity.
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