Made first for older women 1
Treasure Hunt's audience scores lean most toward older women at 87 of 100, with comparable appeal to young women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreolder women 87 of 100 is the top quadrant, with young women 74 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 88.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Helicopter skyrunner Anneka Rice races against the clock to find directions to treasure at locations worked out by studio guests from cryptic clues.
Age: 56 — leans mature
Quadrant Scores
Audience Representation
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Advocacy Over Time in Reality
The average advocacy score of Reality titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1982 | 0 | 2 |
| 1985 | 0 | 2 |
| 1999 | 0 | 2 |
| 2001 | 0 | 3 |
| 2002 | 4 | 3 |
| 2003 | 1 | 7 |
| 2004 | 1 | 9 |
| 2005 | 1 | 3 |
| 2006 | 1 | 14 |
| 2007 | 0 | 4 |
| 2008 | 1 | 5 |
| 2009 | 0 | 3 |
| 2012 | 2 | 2 |
| 2013 | 0 | 3 |
| 2018 | 1 | 3 |
| 2020 | 0 | 5 |
| 2021 | 2 | 3 |
| 2022 | 2 | 2 |
| This title (1982) | 0 | 1 |
● This title (1982): advocacy 0 · explore Reality →
Cast & Crew
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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