Who is this made for?

The Housemaid (2025) is a mystery movie whose audience scores lean most toward older women at 94 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 29 points toward women on the gender axis and 16 points toward older viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Hispanic and Black. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for older women (94).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high white (69) representation, with lower black (31) and hispanic (28) representation.
Verified June 23, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Trying to escape her past, Millie Calloway accepts a job as a live-in housemaid for the wealthy Nina and Andrew Winchester. But what begins as a dream job quickly unravels into something far more dangerous—a sexy, seductive game of secrets, scandal, and power.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Women
Targeted

Quadrant Scores

Young Men
6
Young Women
63
Older Men
37
Older Women
94
Advocacy0
Entertainment

Audience Representation

White
69
Black
31
Hispanic
28
Asian
50
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Mystery

The average advocacy score of Mystery titles by release year, with this title marked. Higher is more advocacy-driven.

25507519412026
Average advocacy score of Mystery titles by release year
YearAverage advocacyTitles
194113
194602
194703
195822
196022
196305
196423
197213
197302
197402
197603
197803
197902
198002
198204
198302
198502
198623
198713
198802
199002
199102
199243
199405
199524
199632
199715
199815
199937
200053
200127
2002111
200305
200419
200509
2006111
2007113
200825
200924
201183
201352
201496
2015152
201755
201856
201935
202028
2021811
202279
2023522
2024105
202505
202605
This title (2025)01

This title (2025): advocacy 0 · explore Mystery

Cast & Crew

Petr Hlinomaz (director) · Artist W. Robinson (director) · John Schwartzman (director) · Paul Feig (director)