Start-Up

2020 · TV Series · TV-14

IMDBTMDB
Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Start-Up's audience scores lean most toward young women at 69 of 100 1. Its overall reach is rated mainstream — mainstream, general-audience reach 2. On content balance it reads entertainment-first at 7 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 69 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated mainstream.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 7 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated May 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Mainstream

Quadrant Scores

Young Men
53
Young Women
69
Older Men
31
Older Women
47
Advocacy7
Entertainment

Audience Representation

White
48
Black
50
Hispanic
50
Asian
60
South Asian
50
Middle Eastern
50
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
NetflixNetflixNetflix Standard with AdsNetflix Standard with Ads

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Cast & Crew