Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Shifty's audience scores lean most toward older men at 95 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for South Asian and below it for White 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 95 of 100 is the top quadrant, with young men 84 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: South Asian 80, White 16.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 20, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Shifty, a young crack cocaine dealer in London, sees his life quickly spiral out of control when his best friend returns home. Stalked by a customer desperate to score at all costs, and with his family about to turn their back on him for good, Shifty must out-run and out-smart a rival drug dealer, intent on setting him up for a big fall.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
84
Young Women
5
Older Men
95
Older Women
16
Advocacy0
Entertainment

Audience Representation

White
41
Black
40
Hispanic
46
Asian
40
South Asian
80
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Stream
Shout! Factory Amazon ChannelShout! Factory Amazon Channel
Rent
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Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Thriller

The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.

25507519422026
Average advocacy score of Thriller titles by release year
YearAverage advocacyTitles
194202
194412
194604
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194802
194902
195114
195462
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195813
195903
196022
196304
196416
196562
196702
196814
196903
197003
197106
197215
197322
197402
197525
197606
197803
197902
198022
198102
198215
198322
198426
198504
198636
198719
198822
198918
199008
199126
199226
199309
199417
1995112
1996211
1997111
1998111
199938
2000212
2001012
2002112
2003215
2004014
2005020
2006124
2007125
2008117
200944
2010102
201105
201244
201436
201564
201642
201745
201844
201989
202023
2021116
202269
202387
2024916
2025325
2026417
This title (2008)01

This title (2008): advocacy 0 · explore Thriller

Cast & Crew

Ed Wild (director)