Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Shifty's audience scores lean most toward older men at 95 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for South Asian 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 95 of 100 is the top quadrant, with young men 84 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: South Asian 80.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 20, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men95
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
84
Young Women
5
Older Men
95
Older Women
16
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Audience Representation

White
41
Black
40
Hispanic
46
Asian
40
South Asian
80
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

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Synopsis

Shifty, a young crack cocaine dealer in London, sees his life quickly spiral out of control when his best friend returns home. Stalked by a customer desperate to score at all costs, and with his family about to turn their back on him for good, Shifty must out-run and out-smart a rival drug dealer, intent on setting him up for a big fall.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Thriller

The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.

25507519422026
Average advocacy score of Thriller titles by release year
YearAverage advocacyTitles
194202
194412
194604
194702
194802
194902
195134
195492
195502
195623
195813
195923
196052
196324
196436
196562
196732
196814
196923
197003
197106
197215
197322
197402
197545
197606
197803
197902
198052
198102
198225
198352
198446
198524
198646
198739
198822
198928
199028
199156
199246
199329
199437
1995412
1996211
1997311
1998211
199968
2000212
2001112
2002212
2003415
2004214
2005220
2006424
2007225
2008217
200974
2010122
201105
201294
201466
2015114
201672
2017105
201884
2019139
202033
2021146
2022109
2023137
20241616
2025326
2026333
This title (2008)01

● This title (2008): advocacy 0 · explore Thriller →

Cast & Crew

Ed Wild (director)