Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Roger & Me's audience scores lean most toward older men at 74 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 74 of 100 is the top quadrant, with young men 68 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 17, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

A documentary about the closure of General Motors' plant at Flint, Michigan, which resulted in the loss of 30,000 jobs. Details the attempts of filmmaker Michael Moore to get an interview with GM CEO Roger Smith.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
69
Young Women
25
Older Men
75
Older Women
31
Advocacy0
Entertainment

Audience Representation

White
84
Black
62
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Where to Watch (US)

Rent
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Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Documentary

The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.

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Average advocacy score of Documentary titles by release year
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193822
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196842
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199705
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2002111
2003115
200409
2005111
2006020
200709
2008113
200905
201002
201109
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201405
201503
2018112
201907
2020117
202116
202252
This title (1989)01

This title (1989): advocacy 0 · explore Documentary

Cast & Crew

Michael Moore (director) · Kevin Rafferty (director)