Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Roger & Me's audience scores lean most toward older men at 75 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 75 of 100 is the top quadrant, with young men 69 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 84, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified June 17, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men75
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
69
Young Women
25
Older Men
75
Older Women
31
Loading factors...

Audience Representation

White
84
Black
62
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

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Synopsis

A documentary about the closure of General Motors' plant at Flint, Michigan, which resulted in the loss of 30,000 jobs. Details the attempts of filmmaker Michael Moore to get an interview with GM CEO Roger Smith.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Documentary

The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.

25507519052022
Average advocacy score of Documentary titles by release year
YearAverage advocacyTitles
190505
193852
196732
196852
197023
197102
197403
197563
198502
198903
199002
199203
199403
199604
199705
199927
200113
2002111
2003215
200419
2005311
2006120
200729
2008213
200905
201002
201109
201203
201318
201405
201503
2018212
201907
2020117
202136
2022112
This title (1989)01

● This title (1989): advocacy 0 · explore Documentary →

Cast & Crew

Michael Moore (director) · Kevin Rafferty (director)