Made first for older men 1
Masaan's audience scores lean most toward older men at 79 of 100, with comparable appeal to older women 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 7 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder men 79 of 100 is the top quadrant, with older women 68 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 7 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Four lives intersect along the Ganges: a low caste boy in hopeless love, a daughter ridden with guilt of a sexual encounter ending in a tragedy, a hapless father with fading morality, and a spirited child yearning for a family, long to escape the moral constructs of a small-town.
Age: 74 — strongly mature-audience
Quadrant Scores
Audience Representation
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Cast & Crew
Neeraj Ghaywan (director) · Karuna Dutt (director) · Avinash Arun (director)
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Same Audience, Lower Advocacy
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