Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start dying. Enter Police Chief Marge, a coffee-drinking, parka-wearing - and extremely pregnant - investigator who'll stop at nothing to get her man. And if you think her small-time investigative skills will give the crooks a run for their ransom... you betcha!
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower white (31) representation.
Demographic Position
Gender: 40 — leans male Age: 75 — strongly mature-audience
0 = Male / Youth100 = Female / Mature
Primary audienceOlder Men
targeted
Quadrant Scores
Young Men
35
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
15
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
85
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
65
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
31
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
40
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
46
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
44
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
36
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
54
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
44
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Where to Watch (US)
Stream
Amazon Prime VideoHBO MaxHBO Max Amazon ChannelAmazon Prime Video with Ads
Rent
Amazon VideoApple TV StoreGoogle Play MoviesYouTubeFandango At HomePlex
Buy
Amazon VideoApple TV StoreGoogle Play MoviesYouTubeFandango At Home