JomBoy Media

2018 · YouTube

Jimmy O'Brien (JomBoy) creates sports breakdown videos with lip-reading analysis, primarily focused on baseball but covering all major sports. Known for viral moment breakdowns and comedic commentary.

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The Verdict

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Audience

Made primarily for young women (78), with strong secondary appeal to young men (71).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceYoung Women

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

JomBoy Media

Quadrant Scores

Audience Representation

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