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John Wick: Chapter 4

John Wick: Chapter 4

2023 · Movie · R · 170 min

ActionCrimeThriller

With the price on his head ever increasing, John Wick uncovers a path to defeating The High Table. But before he can earn his freedom, Wick must face off against a new enemy with powerful alliances across the globe and forces that turn old friends into foes.

◆John Wick#2
IMDBTMDB
The Verdict
◎
Audience
Made primarily for young men (100), with strong secondary appeal to older men (96).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
⇄
Franchise Drift
This entry has significantly shifted from the John Wick franchise's established audience — lost traction with young men while targeting older women.
◇
Advocacy
Entertainment (14/100) — content choices prioritize storytelling over messaging.
◉
Representation
notably high asian (83) and mixed (73) representation, with lower white (2) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 2 — strongly male-targeted
Age: 48 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary: Young Men
targeted

Quadrant Scores

Young Men
100
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
4
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
96
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
0
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy14
Entertainment

Audience Representation

White
2
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
52
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
53
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
83
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
43
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
73
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 100%How are scores calculated?