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Home›Browse›Reality›Homes Under the Hammer
Homes Under the Hammer

Homes Under the Hammer

2003 · TV Series · TV-G

Reality

Homes Under the Hammer is a British renovation and auction series that originally screened on BBC One as part of the BBC's morning television schedule, the series has been running since 2003. Its main presenters are Lucy Alexander and Martin Roberts, although in series three Marc Woodward and Jasmine Birtles alternated presenting duties with Alexander and Roberts. The series is the BBC's most successful show in the 10:00am slot, regularly attaining a 30% market share for new episodes.

IMDBTMDB
The Verdict
◎
Audience
Made primarily for young men (90).
◈
Reach
Has targeted appeal — designed for a specific demographic segment.
◇
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
◉
Representation
lower white (0) representation.
Young MaleYoung FemaleMature MaleMature Female
Demographic Position
Gender: 28 — strongly male-targeted
Age: 32 — leans younger
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
targeted

Quadrant Scores

Young Men
90
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
46
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
54
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
10
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment

Audience Representation

White
0
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
40
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
46
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
40
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
36
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
44
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.
Score version: v1Data confidence: 45%How are scores calculated?


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