Made first for young men 1
Good Morning Britain's audience scores lean most toward young men at 54 of 100, with comparable appeal to young women and older men and older women 1. Its overall reach is rated mass-market — mass-market reach across most demographics 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 54 of 100 is the top quadrant, with young women 54 and older men 46 and older women 46 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated mass_market.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
The latest news, sport, and weather from the UK in this daily breakfast show.
Age: 46 — age-balanced
Quadrant Scores
Audience Representation
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