FunkyFriday

2019 · YouTube

Basketball challenge and entertainment channel featuring trick shots, 1v1 basketball challenges, and collaborations with other basketball YouTubers. High-energy, youth-oriented sports entertainment content.

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The Verdict

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Audience

Made primarily for young women (87), with strong secondary appeal to young men (81).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceYoung Women

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

FunkyFriday

Quadrant Scores

Audience Representation

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