Days Gone is an open-world action-adventure game developed by Bend Studio and published by Sony Interactive Entertainment. Released in April 2019 for PlayStation 4 and later for PC in May 2021, the game is set in a post-apocalyptic world where players control Deacon St. John, a drifter and bounty hunter navigating a landscape overrun by "Freakers," zombie-like creatures created by a global pandemic.
The gameplay focuses on exploration, combat, and survival elements, with players able to use various weapons, craft supplies, and upgrade Deacon’s motorcycle, essential for travelling across the vast and hostile environment. Days Gone combines narrative-driven missions with an open world filled with dynamic events, enemy camps, and environmental challenges.
The Verdict
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Audience
Made primarily for older men (100).
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Reach
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (3/100) — content choices prioritize storytelling over messaging.
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Representation
lower hispanic (28) and black (26) and white (1) representation.
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
0
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
100
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
16
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy3
Entertainment
Audience Representation
White
1
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
26
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
28
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
38
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.