Bad Girls is a British television drama series that was broadcast on ITV from 1 June 1999 to 20 December 2006 and starred Simone Lahbib, Mandana Jones, Debra Stephenson, Linda Henry, Jack Ellis and many more throughout the eight-year run. The series was broadcast in 17 countries and was produced by Shed Productions, the company which later produced Footballers' Wives and Waterloo Road. It is set in the fictional women's prison of Larkhall, and features a mixture of serious and light storylines focusing on the prisoners and staff of G Wing. From 2010, the UK broadcast rights were bought by CBS Drama, and is repeated regularly – as of September 2012, the channel is re-running the series again in a late-night time slot.
Made primarily for older women (61), with strong secondary appeal to older men (52).
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Reach
Has mainstream appeal — appeals to the general audience.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower white (0) representation.
Demographic Position
Gender: 55 — leans female Age: 56 — leans mature
0 = Male / Youth100 = Female / Mature
Primary: Older Women
mainstream
Quadrant Scores
Young Men
39
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
48
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
52
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
61
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
0
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
40
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
46
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
40
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
36
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
46
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
44
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.