Research evidenceResearch evidence — scores and sourced research

Scored entertainment-first on WhatSphere's content-balance model 3

Its director stated on the record that "with all of the films that we've done, we try and take a genre and fuck with it a bit, We love doing that, It's not that interesting to just sit within the gen…" 1. Its director stated on the record that "we had this thing about, no, they're not zombies, They're infected, We wanted them to behave in a different way physically, but they also weren't undead" 2. Taken together, the content-balance model places it entertainment-first at 6 of 100 3. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and below it for White 4.

The receipts — every claim above is sourced
  1. 1
    Creator statementdirector: "With all of the films that we've done, we try and take a genre and fuck with it a bit. We love doing that. It's not that interesting to just sit within the genre. You've got to be trying to do someth…"Filmmaker Magazine, Summer 2003 source ↗
  2. 2
    Creator statementdirector: "We had this thing about, no, they're not zombies. They're infected. We wanted them to behave in a different way physically, but they also weren't undead."Inverse, Oral History of 28 Days Later source ↗
  3. 3
    Content balanceAdvocacy 6 of 100, tier entertainment-first.WhatSphere content-balance model, score_version 1
  4. 4
    RepresentationRepresentation vs production-origin baseline: Black 77, White 30.WhatSphere representation model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Twenty-eight days after a killer virus was accidentally unleashed from a British research facility, a small group of London survivors are caught in a desperate struggle to protect themselves from the infected. Carried by animals and humans, the virus turns those it infects into homicidal maniacs -- and it's absolutely impossible to contain.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
84
Young Women
22
Older Men
78
Older Women
16
Advocacy6
Entertainment

Audience Representation

White
30
Black
77
Hispanic
46
Asian
40
South Asian
45
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home

View streaming options ↗

Score version: v1Data confidence: 100%How are scores calculated?

What did the audience think? Rate 28 Days Later — every voice counts equally, no account needed. Clean reviews appear instantly.

Compare 28 Days Later

Put its audience profile side by side with any other title.

Compare with…

Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199726
199802
199915
200015
200109
200218
200335
2004010
200509
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
2025316
2026419
This title (2002)61

This title (2002): advocacy 6 · explore Horror

Cast & Crew

Mark Digby (director) · Anthony Dod Mantle (director)