Research evidenceResearch evidence — scores and sourced research

Scored entertainment-first on WhatSphere's content-balance model 3

Its director stated on the record that "with all of the films that we've done, we try and take a genre and fuck with it a bit, We love doing that, It's not that interesting to just sit within the gen…" 1. Its director stated on the record that "we had this thing about, no, they're not zombies, They're infected, We wanted them to behave in a different way physically, but they also weren't undead" 2. Taken together, the content-balance model places it entertainment-first at 6 of 100 3. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and below it for White 4.

The receipts — every claim above is sourced
  1. 1
    Creator statementdirector: "With all of the films that we've done, we try and take a genre and fuck with it a bit. We love doing that. It's not that interesting to just sit within the genre. You've got to be trying to do someth…"Filmmaker Magazine, Summer 2003 source ↗
  2. 2
    Creator statementdirector: "We had this thing about, no, they're not zombies. They're infected. We wanted them to behave in a different way physically, but they also weren't undead."Inverse, Oral History of 28 Days Later source ↗
  3. 3
    Content balanceAdvocacy 6 of 100, tier entertainment-first.WhatSphere content-balance model, score_version 1
  4. 4
    RepresentationRepresentation vs production-origin baseline: Black 80, White 27.WhatSphere representation model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.
Primary audienceYoung MenYoung Men81
Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
81
Young Women
26
Older Men
74
Older Women
19
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Audience Representation

White
27
Black
80
Hispanic
46
Asian
40
South Asian
48
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy6
Entertainment

Where to Watch (US)

Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
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Synopsis

Twenty-eight days after a killer virus was accidentally unleashed from a British research facility, a small group of London survivors are caught in a desperate struggle to protect themselves from the infected. Carried by animals and humans, the virus turns those it infects into homicidal maniacs -- and it's absolutely impossible to contain.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193232
196302
197062
197214
197333
197542
197602
197732
197805
1979104
198043
198114
198204
198402
198532
198703
198822
199002
199202
199523
199632
199726
199802
199915
200015
200109
200218
200345
2004210
200529
200639
200717
200825
201053
201683
2017142
2018122
201963
2020263
20221210
202385
2024129
2025218
2026426
This title (2002)61

● This title (2002): advocacy 6 · explore Horror →

Cast & Crew

Mark Digby (director) · Anthony Dod Mantle (director)