Made first for older men 1
The Secret's audience scores lean most toward older men at 90 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreolder men 90 of 100 is the top quadrant, with young men 79 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 72.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Age: 56 — leans mature
Quadrant Scores
Audience Representation
Faithfulness
Faithfulness not applicable
Faithfulness is scored only for adaptations.
Why this is blank
An original has no source text to compare. The score is left blank rather than shown as zero.
Advocacy
Synopsis
Four tourists travel to to the Swedish island of Gotland in the month of September hoping for the time of their lives. They soon discover however that in the time of year of their choosing for the vacation, is a time of year where Swedes are anywhere but on the island. The four tourists soon discover that the few inhabitants of the island are carrying a secret; a secret that is about to make the four wish they had never come to Sweden.
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Lineage and popularity
No lineage or popularity yet
This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.
Put its audience profile side by side with any other title.
Advocacy Over Time in Thriller
The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1942 | 0 | 2 |
| 1944 | 1 | 2 |
| 1946 | 0 | 4 |
| 1947 | 0 | 2 |
| 1948 | 0 | 2 |
| 1949 | 0 | 2 |
| 1951 | 3 | 4 |
| 1954 | 9 | 2 |
| 1955 | 0 | 2 |
| 1956 | 2 | 3 |
| 1958 | 1 | 3 |
| 1959 | 2 | 3 |
| 1960 | 5 | 2 |
| 1963 | 2 | 4 |
| 1964 | 3 | 6 |
| 1965 | 6 | 2 |
| 1967 | 3 | 2 |
| 1968 | 1 | 4 |
| 1969 | 2 | 3 |
| 1970 | 0 | 3 |
| 1971 | 0 | 6 |
| 1972 | 1 | 5 |
| 1973 | 2 | 2 |
| 1974 | 0 | 2 |
| 1975 | 4 | 5 |
| 1976 | 0 | 6 |
| 1978 | 0 | 3 |
| 1979 | 0 | 2 |
| 1980 | 5 | 2 |
| 1981 | 0 | 2 |
| 1982 | 2 | 5 |
| 1983 | 5 | 2 |
| 1984 | 4 | 6 |
| 1985 | 2 | 4 |
| 1986 | 4 | 6 |
| 1987 | 3 | 9 |
| 1988 | 2 | 2 |
| 1989 | 2 | 8 |
| 1990 | 2 | 8 |
| 1991 | 5 | 6 |
| 1992 | 4 | 6 |
| 1993 | 2 | 9 |
| 1994 | 3 | 7 |
| 1995 | 4 | 12 |
| 1996 | 2 | 11 |
| 1997 | 3 | 11 |
| 1998 | 2 | 11 |
| 1999 | 6 | 8 |
| 2000 | 2 | 12 |
| 2001 | 1 | 12 |
| 2002 | 2 | 12 |
| 2003 | 4 | 15 |
| 2004 | 2 | 14 |
| 2005 | 2 | 20 |
| 2006 | 4 | 24 |
| 2007 | 2 | 25 |
| 2008 | 2 | 17 |
| 2009 | 7 | 4 |
| 2010 | 12 | 2 |
| 2011 | 0 | 5 |
| 2012 | 9 | 4 |
| 2014 | 6 | 6 |
| 2015 | 11 | 4 |
| 2016 | 7 | 2 |
| 2017 | 10 | 5 |
| 2018 | 8 | 4 |
| 2019 | 13 | 9 |
| 2020 | 3 | 3 |
| 2021 | 14 | 6 |
| 2022 | 10 | 9 |
| 2023 | 13 | 7 |
| 2024 | 16 | 16 |
| 2025 | 3 | 26 |
| 2026 | 3 | 33 |
| This title (2005) | 0 | 1 |
● This title (2005): advocacy 0 · explore Thriller →
Cast & Crew
Mårten Stenberg (director)