Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

The Secret's audience scores lean most toward older men at 90 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 90 of 100 is the top quadrant, with young men 79 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 72.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 17, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men90
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
79
Young Women
10
Older Men
90
Older Women
21
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Audience Representation

White
72
Black
46
Hispanic
48
Asian
44
South Asian
46
Middle Eastern
44
Indigenous
48
Mixed
46
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

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Synopsis

Four tourists travel to to the Swedish island of Gotland in the month of September hoping for the time of their lives. They soon discover however that in the time of year of their choosing for the vacation, is a time of year where Swedes are anywhere but on the island. The four tourists soon discover that the few inhabitants of the island are carrying a secret; a secret that is about to make the four wish they had never come to Sweden.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Thriller

The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.

25507519422026
Average advocacy score of Thriller titles by release year
YearAverage advocacyTitles
194202
194412
194604
194702
194802
194902
195134
195492
195502
195623
195813
195923
196052
196324
196436
196562
196732
196814
196923
197003
197106
197215
197322
197402
197545
197606
197803
197902
198052
198102
198225
198352
198446
198524
198646
198739
198822
198928
199028
199156
199246
199329
199437
1995412
1996211
1997311
1998211
199968
2000212
2001112
2002212
2003415
2004214
2005220
2006424
2007225
2008217
200974
2010122
201105
201294
201466
2015114
201672
2017105
201884
2019139
202033
2021146
2022109
2023137
20241616
2025326
2026333
This title (2005)01

● This title (2005): advocacy 0 · explore Thriller →

Cast & Crew

Mårten Stenberg (director)