Made first for older men 1
The Secret's audience scores lean most toward older men at 96 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder men 96 of 100 is the top quadrant, with young men 85 close behind.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Four tourists travel to to the Swedish island of Gotland in the month of September hoping for the time of their lives. They soon discover however that in the time of year of their choosing for the vacation, is a time of year where Swedes are anywhere but on the island. The four tourists soon discover that the few inhabitants of the island are carrying a secret; a secret that is about to make the four wish they had never come to Sweden.
Age: 56 — leans mature
Quadrant Scores
Audience Representation
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Advocacy Over Time in Thriller
The average advocacy score of Thriller titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1942 | 0 | 2 |
| 1944 | 1 | 2 |
| 1946 | 0 | 4 |
| 1947 | 0 | 2 |
| 1948 | 0 | 2 |
| 1949 | 0 | 2 |
| 1951 | 1 | 4 |
| 1954 | 6 | 2 |
| 1955 | 0 | 2 |
| 1956 | 0 | 3 |
| 1958 | 1 | 3 |
| 1959 | 0 | 3 |
| 1960 | 2 | 2 |
| 1963 | 0 | 4 |
| 1964 | 1 | 6 |
| 1965 | 6 | 2 |
| 1967 | 0 | 2 |
| 1968 | 1 | 4 |
| 1969 | 0 | 3 |
| 1970 | 0 | 3 |
| 1971 | 0 | 6 |
| 1972 | 1 | 5 |
| 1973 | 2 | 2 |
| 1974 | 0 | 2 |
| 1975 | 2 | 5 |
| 1976 | 0 | 6 |
| 1978 | 0 | 3 |
| 1979 | 0 | 2 |
| 1980 | 2 | 2 |
| 1981 | 0 | 2 |
| 1982 | 1 | 5 |
| 1983 | 2 | 2 |
| 1984 | 2 | 6 |
| 1985 | 0 | 4 |
| 1986 | 2 | 6 |
| 1987 | 1 | 9 |
| 1988 | 2 | 2 |
| 1989 | 1 | 8 |
| 1990 | 0 | 8 |
| 1991 | 2 | 6 |
| 1992 | 2 | 6 |
| 1993 | 0 | 9 |
| 1994 | 1 | 7 |
| 1995 | 1 | 12 |
| 1996 | 2 | 11 |
| 1997 | 1 | 11 |
| 1998 | 1 | 11 |
| 1999 | 3 | 8 |
| 2000 | 2 | 12 |
| 2001 | 0 | 12 |
| 2002 | 1 | 12 |
| 2003 | 2 | 15 |
| 2004 | 0 | 14 |
| 2005 | 0 | 20 |
| 2006 | 1 | 24 |
| 2007 | 1 | 25 |
| 2008 | 1 | 17 |
| 2009 | 3 | 4 |
| 2010 | 10 | 2 |
| 2011 | 0 | 5 |
| 2012 | 4 | 4 |
| 2014 | 3 | 6 |
| 2015 | 6 | 4 |
| 2016 | 4 | 2 |
| 2017 | 4 | 5 |
| 2018 | 4 | 4 |
| 2019 | 4 | 8 |
| 2020 | 2 | 3 |
| 2021 | 10 | 6 |
| 2022 | 6 | 9 |
| 2023 | 8 | 7 |
| 2024 | 8 | 16 |
| 2025 | 1 | 18 |
| This title (2005) | 0 | 1 |
● This title (2005): advocacy 0 · explore Thriller →
Cast & Crew
Mårten Stenberg (director)
Made for the Same Audience
Titles with the closest audience-sphere profile — not just the same genre.
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