Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

The Match's audience scores lean most toward young men at 87 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 87 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

The Match is a reality TV show on Sky One in which a group of celebrities form a football team to compete against a team of former professional footballers. The show begins with a large squad of celebrities who train and live together, all aiming to be selected for "The Match" against the team of legends. The show has also been published in Switzerland in 2006 and 2008 on SF 2. In Great Britain, three editions of the programme have been made, one in early 2004, one in late 2005 and one in October 2006. The program is hosted by Mark Durden-Smith, Ulrika Jonsson and Zoë Ball. The matches are played at St James' Park, Newcastle. In the Swiss version, the matches were held at Espenmoos in St. Gallen and at Allmend Stadion in Lucerne.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
87
Young Women
61
Older Men
39
Older Women
13
Advocacy0
Entertainment

Audience Representation

LGBTQ+
0
Score version: v1Data confidence: 45%How are scores calculated?

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Advocacy Over Time in Reality

The average advocacy score of Reality titles by release year. Higher is more advocacy-driven.

25507519822022
Average advocacy score of Reality titles by release year
YearAverage advocacyTitles
198202
198502
199902
200103
200243
200317
200419
200513
2006114
200704
200815
200903
201222
201303
201813
202005
202123
202222

Cast & Crew