Made first for older men 1
The Big Parade's audience scores lean most toward older men at 79 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreolder men 79 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
The story of an idle rich boy who joins the US Army's Rainbow Division and is sent to France to fight in World War I, becomes friends with two working class men, experiences the horrors of trench warfare, and finds love with a French girl.
Age: 71 — strongly mature-audience
Quadrant Scores
Audience Representation
Where to Watch (US)
JustWatch TV
Plex
Plex Channel
Darkroom
Public Domain Movies
Amazon Video
Apple TV Store
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Cast & Crew
John Arnold (director) · King Vidor (director)