Audience evidenceThe verdict — who this is for, by the receipts

Made first for young women 1

Sportscene's audience scores lean most toward young women at 92 of 100, with comparable appeal to young men 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung women 92 of 100 is the top quadrant, with young men 90 close behind.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Sportscene is the name of a range of Scottish sports television programmes produced by BBC Scotland. Its main anchor is Stephen Thompson. Previous Sportscene presenters include David Currie, Rob MacLean, Alison Walker, Richard Gordon, Dougie Donnelly, Archie Macpherson, Gordon Hewitt, Hazel Irvine, Jill Douglas, Mark Souster and Jim Craig. Recent notable events covered by Sportscene include Celtic's run to the UEFA Cup Final in the 2002-03 season, Scotland's 2006 Six Nations triumph over England and the finale to the 2002-03 Scottish Premier League season.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
90
Young Women
92
Older Men
8
Older Women
10
Advocacy0
Entertainment

Audience Representation

LGBTQ+
0
Score version: v1Data confidence: 45%How are scores calculated?

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Advocacy Over Time in Family

The average advocacy score of Family titles by release year. Higher is more advocacy-driven.

25507519402026
Average advocacy score of Family titles by release year
YearAverage advocacyTitles
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194402
195102
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196902
197303
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198315
198432
198503
198608
198705
198815
198928
199008
199115
199216
199309
199418
199524
199635
199707
199804
1999110
200015
2001210
2002110
2003112
200408
2005113
2006115
2007014
200829
200925
201044
201134
201364
201542
201684
2017125
2019147
202058
202156
2022166
2023259
2024512
2025611
202606

Cast & Crew