Speaking our Language is a tv series whose audience scores lean most toward young women at 93 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 22 points toward women on the gender axis and 21 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.
Synopsis
Speaking our Language was a Scottish Gaelic learners television programme that ran from 1993 to 1996. Running for 72 episodes through four series, the series was produced by Scottish Television and presented by Rhoda MacDonald, STV's then-head of Gaelic output. It was frequently repeated on TeleG and is now repeated on BBC Alba, and all four series have been released on DVD. The series was based on Now You're Talking, a similar Welsh-language learners' series broadcast on S4C and developed by Acen, a resource service for Welsh learners, who acted as programme consultants for Speaking our Language.
Age: 29 — strongly youth-oriented
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