Who is this made for?

Speaking our Language is a documentary tv series whose audience scores lean most toward young women at 93 out of 100, a clearer skew than its appeal to the other three quadrants. Its overall reach is rated targeted, meaning it is aimed at a specific demographic segment. Measured against a balanced 50-point baseline, it sits 22 points toward women on the gender axis and 21 points toward younger viewers on the age axis. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White. Its content balance scores as entertainment-first at 0 out of 100, indicating its content choices weight storytelling over explicit messaging. All figures reflect WhatSphere's data-driven audience model rather than a critical opinion of the title.

Audience
Made primarily for young women (93).
Reach
Has targeted appeal — designed for a specific demographic segment.
Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
Representation
notably high white (88) representation.
Verified June 22, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

Speaking our Language was a Scottish Gaelic learners television programme that ran from 1993 to 1996. Running for 72 episodes through four series, the series was produced by Scottish Television and presented by Rhoda MacDonald, STV's then-head of Gaelic output. It was frequently repeated on TeleG and is now repeated on BBC Alba, and all four series have been released on DVD. The series was based on Now You're Talking, a similar Welsh-language learners' series broadcast on S4C and developed by Acen, a resource service for Welsh learners, who acted as programme consultants for Speaking our Language.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Women
Targeted

Quadrant Scores

Young Men
49
Young Women
93
Older Men
7
Older Women
51
Advocacy0
Entertainment

Audience Representation

White
88
Black
40
Hispanic
46
Asian
40
South Asian
36
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

What did the audience think? Rate Speaking our Language — every voice counts equally, no account needed. Clean reviews appear instantly.

Compare Speaking our Language

Put its audience profile side by side with any other title.

Compare with…

Advocacy Over Time in Documentary

The average advocacy score of Documentary titles by release year. Higher is more advocacy-driven.

25507519052022
Average advocacy score of Documentary titles by release year
YearAverage advocacyTitles
190505
193822
196702
196842
197003
197102
197403
197553
198502
198903
199002
199203
199403
199604
199705
199907
200113
2002111
2003115
200409
2005111
2006020
200709
2008113
200905
201002
201109
201203
201308
201405
201503
2018112
201907
2020117
202116
202252

Cast & Crew