Audience evidenceThe verdict — who this is for, by the receipts

Made first for young men 1

Shaun of the Dead's audience scores lean most toward young men at 98 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreyoung men 98 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Shaun lives a supremely uneventful life, which revolves around his girlfriend, his mother, and, above all, his local pub. This gentle routine is threatened when the dead return to life and make strenuous attempts to snack on ordinary Londoners.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceYoung Men
Targeted

Quadrant Scores

Young Men
98
Young Women
48
Older Men
52
Older Women
2
Advocacy0
Entertainment

Audience Representation

White
51
Black
40
Hispanic
46
Asian
40
South Asian
40
Middle Eastern
46
Indigenous
50
Mixed
44
Other
48
LGBTQ+
0

Where to Watch (US)

Rent
Amazon VideoAmazon VideoApple TV StoreApple TV StoreGoogle Play MoviesGoogle Play MoviesYouTubeYouTubeFandango At HomeFandango At Home
Buy
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Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Horror

The average advocacy score of Horror titles by release year, with this title marked. Higher is more advocacy-driven.

25507519322026
Average advocacy score of Horror titles by release year
YearAverage advocacyTitles
193202
196302
197062
197214
197313
197522
197602
197722
197805
197974
198023
198114
198204
198402
198502
198703
198822
199002
199202
199503
199602
199716
199802
199905
200015
200109
200218
200335
2004010
200508
200619
200707
200815
201043
201633
201782
201862
201923
2020153
2022710
202355
202479
202509
202602
This title (2004)01

This title (2004): advocacy 0 · explore Horror

Cast & Crew

Edgar Wright (director) · Jonny Benson (director)