On the First Beat is a TVB modern action series broadcast in June 2007.
The series is a direct sequel to 2005's The Academy. The main cast features Ron Ng, Sammul Chan and Chin Ka Lok from the original series and new cast including Michael Tao, Sonija Kwok, Joey Yung, Kenny Kwan and Kate Tsui. The story continues on with the two male leads in the series with their growth as young police officers with personal conflicts in their bonds as friends and romantic relationships. The drama is about the life of a group of Hong Kong police officers and cadets inside and outside of work.
A direct sequel, E.U. was produced and airred in 2009 continued with Ron Ng and Sammul Chan, alongside Michael Miu, Kathy Chow, Elanne Kwong, and Michael Tse.
Made primarily for older men (70), with strong secondary appeal to young men (61).
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Reach
Has targeted appeal — designed for a specific demographic segment.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower asian (14) representation.
Demographic Position
Gender: 35 — leans male Age: 55 — leans mature
0 = Male / Youth100 = Female / Mature
Primary audienceOlder Men
targeted
Quadrant Scores
Young Men
61
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
30
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
70
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
39
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
46
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
50
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
50
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
14
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
50
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
50
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
50
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.