No

Name: No
Released: 2012
Cast: Gael García Bernal, Alfredo Castro, Néstor Cantillana, Luis Gnecco, Antonia Zegers

2012 · Movie · R

IMDB TMDB

Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

No's audience scores lean most toward older men at 86 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Hispanic and below it for Black and Asian 3. On content balance it reads entertainment-first at 7 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced

1
Audience scoreolder men 86 of 100 is the top quadrant.WhatSphere audience model, score_version 1
2
ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
3
RepresentationRepresentation vs production-origin baseline: Hispanic 88, Black 31, Asian 31.WhatSphere representation model, score_version 1
4
Content balanceContent balance entertainment-first at 7 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated May 25, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, René Saavedra, to spearhead their campaign. Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.