Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

Marketplace's audience scores lean most toward older men at 73 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 73 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Data updated March 29, 2026Scored, pending verification.Think a score is wrong? Submit a correction.

Synopsis

Marketplace is a Canadian television series, broadcast on CBC Television. Launched in 1972, the series is a consumer advocacy newsmagazine, which shows investigative reports on issues such as product testing, health and safety, fraudulent business practices and other news issues of interest to product and service consumers.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
56
Young Women
27
Older Men
73
Older Women
45
Advocacy0
Entertainment

Audience Representation

LGBTQ+
0
Score version: v1Data confidence: 45%How are scores calculated?

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The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.

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Average advocacy score of Documentary titles by release year
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199604
199705
199907
200113
2002111
2003115
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2005111
2006020
200709
2008113
200905
201002
201109
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201405
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2018112
201907
2020117
202116
202252
This title (1972)01

This title (1972): advocacy 0 · explore Documentary

Cast & Crew