Made first for young men 1
Lights of Old Santa Fe's audience scores lean most toward young men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Sandwiched in between the numerous musical numbers, the Gabby Whittaker and Madden rodeo's are competing for bookings. When Gabby gets a date in Albuquerque, Madden has his man destroy his equipment. Roy finds a broken rawhide rope at the scene and uses it to bring Madden to justice.
Age: 28 — strongly youth-oriented
Quadrant Scores
Audience Representation
Where to Watch (US)
What did the audience think? Rate Lights of Old Santa Fe — every voice counts equally, no account needed. Clean reviews appear instantly.
Put its audience profile side by side with any other title.
Advocacy Over Time in Action
The average advocacy score of Action titles by release year. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1964 | 0 | 2 |
| 1965 | 4 | 3 |
| 1966 | 0 | 4 |
| 1968 | 2 | 2 |
| 1970 | 0 | 2 |
| 1971 | 0 | 4 |
| 1972 | 0 | 2 |
| 1973 | 1 | 9 |
| 1975 | 0 | 3 |
| 1977 | 2 | 2 |
| 1979 | 0 | 3 |
| 1980 | 3 | 5 |
| 1981 | 0 | 3 |
| 1982 | 0 | 5 |
| 1983 | 0 | 7 |
| 1984 | 2 | 11 |
| 1985 | 0 | 7 |
| 1986 | 2 | 10 |
| 1987 | 1 | 14 |
| 1988 | 0 | 4 |
| 1989 | 0 | 10 |
| 1990 | 0 | 5 |
| 1991 | 0 | 9 |
| 1992 | 1 | 8 |
| 1993 | 0 | 11 |
| 1994 | 2 | 14 |
| 1995 | 1 | 11 |
| 1996 | 0 | 9 |
| 1997 | 2 | 13 |
| 1998 | 0 | 10 |
| 1999 | 1 | 13 |
| 2000 | 1 | 11 |
| 2001 | 1 | 20 |
| 2002 | 1 | 17 |
| 2003 | 2 | 14 |
| 2004 | 2 | 19 |
| 2005 | 3 | 18 |
| 2006 | 1 | 23 |
| 2007 | 1 | 18 |
| 2008 | 2 | 22 |
| 2009 | 2 | 9 |
| 2010 | 3 | 8 |
| 2011 | 3 | 12 |
| 2012 | 5 | 10 |
| 2013 | 4 | 16 |
| 2014 | 6 | 9 |
| 2015 | 7 | 16 |
| 2016 | 15 | 9 |
| 2017 | 9 | 17 |
| 2018 | 9 | 20 |
| 2019 | 11 | 18 |
| 2020 | 10 | 13 |
| 2021 | 10 | 25 |
| 2022 | 15 | 32 |
| 2023 | 12 | 25 |
| 2024 | 8 | 31 |
| 2025 | 4 | 35 |
| 2026 | 8 | 16 |
Cast & Crew
Frank McDonald (director)