Hikaru Nakamura

2007 · YouTube

Chess content from five-time US Chess Champion and one of the world's top Grandmasters. Features blitz/bullet games, tournament recaps, subscriber challenges, and chess.com collaborations.

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The Verdict

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Audience

Made primarily for young men (80), with strong secondary appeal to young women (80).

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Reach

Has targeted appeal — designed for a specific demographic segment.

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Advocacy

Entertainment (0/100) — content choices prioritize storytelling over messaging.

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Representation

lower hispanic (28) and black (26) and white (1) representation.

Primary audienceYoung Men

targeted

Quadrant Scores

Advocacy0

Entertainment

Audience Representation

Score version: v1How are scores calculated?

Hikaru Nakamura

Quadrant Scores

Audience Representation

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