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CNN Special Investigations Unit

2007 · TV Series

Less advocacy-driven than 100% of Documentary titles →
TMDB
Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

CNN Special Investigations Unit's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: White 96, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 14, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.

Synopsis

CNN Special Investigations Unit is an American investigative documentary program on CNN weekends. Expanding upon CNN Presents, SIU focuses on each episode being an in depth investigative report about news stories being covered, commonly featuring a number of interviews with experts on the issue and people who have witnessed the story taking place. The reports are commonly long-form, allowing for the network to cover more information and perspectives than would be available during a 5-minute report on another CNN program, such as CNN Newsroom. Compared to Presents, the show has taken a slightly larger point of the reporting being done by CNN reporters, the first commercials promoting the program largely showing pictures of anchors and reporters on locations, asking questions to people on the locations. In addition, the look and feel of the show has changed somewhat drastically, adding more emphasis on the graphics used to present the program itself, in addition to the stories being covered. In addition, presentations on SIU are shorter in length than on Presents, which is now used as a special event for larger special reports that take place on a long-term basis. Since the program's introduction, the network has slowly shifted towards relabeling past Presents presentations into SIU formatted ones, changing the graphics to reflect the new general label given to long-form reporting done by the network.

Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
58
Young Women
0
Older Men
100
Older Women
42
Advocacy0
Entertainment

Audience Representation

White
96
Black
26
Hispanic
28
Asian
38
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0
Score version: v1Data confidence: 100%How are scores calculated?

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Advocacy Over Time in Documentary

The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.

25507519052022
Average advocacy score of Documentary titles by release year
YearAverage advocacyTitles
190505
193822
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199705
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200113
2002111
2003115
200409
2005111
2006020
200709
2008113
200905
201002
201109
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201405
201503
2018112
201907
2020117
202116
202252
This title (2007)01

This title (2007): advocacy 0 · explore Documentary

Cast & Crew