Made first for older men 1
CNN Special Investigations Unit's audience scores lean most toward older men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for White and below it for Black and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.
- 1Audience scoreolder men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3RepresentationRepresentation vs production-origin baseline: White 96, Black 26, Hispanic 28.WhatSphere representation model, score_version 1
- 4Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
CNN Special Investigations Unit is an American investigative documentary program on CNN weekends. Expanding upon CNN Presents, SIU focuses on each episode being an in depth investigative report about news stories being covered, commonly featuring a number of interviews with experts on the issue and people who have witnessed the story taking place. The reports are commonly long-form, allowing for the network to cover more information and perspectives than would be available during a 5-minute report on another CNN program, such as CNN Newsroom. Compared to Presents, the show has taken a slightly larger point of the reporting being done by CNN reporters, the first commercials promoting the program largely showing pictures of anchors and reporters on locations, asking questions to people on the locations. In addition, the look and feel of the show has changed somewhat drastically, adding more emphasis on the graphics used to present the program itself, in addition to the stories being covered. In addition, presentations on SIU are shorter in length than on Presents, which is now used as a special event for larger special reports that take place on a long-term basis. Since the program's introduction, the network has slowly shifted towards relabeling past Presents presentations into SIU formatted ones, changing the graphics to reflect the new general label given to long-form reporting done by the network.
Age: 71 — strongly mature-audience
Quadrant Scores
Audience Representation
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Advocacy Over Time in Documentary
The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1905 | 0 | 5 |
| 1938 | 2 | 2 |
| 1967 | 0 | 2 |
| 1968 | 4 | 2 |
| 1970 | 0 | 3 |
| 1971 | 0 | 2 |
| 1974 | 0 | 3 |
| 1975 | 5 | 3 |
| 1985 | 0 | 2 |
| 1989 | 0 | 3 |
| 1990 | 0 | 2 |
| 1992 | 0 | 3 |
| 1994 | 0 | 3 |
| 1996 | 0 | 4 |
| 1997 | 0 | 5 |
| 1999 | 0 | 7 |
| 2001 | 1 | 3 |
| 2002 | 1 | 11 |
| 2003 | 1 | 15 |
| 2004 | 0 | 9 |
| 2005 | 1 | 11 |
| 2006 | 0 | 20 |
| 2007 | 0 | 9 |
| 2008 | 1 | 13 |
| 2009 | 0 | 5 |
| 2010 | 0 | 2 |
| 2011 | 0 | 9 |
| 2012 | 0 | 3 |
| 2013 | 0 | 8 |
| 2014 | 0 | 5 |
| 2015 | 0 | 3 |
| 2018 | 1 | 12 |
| 2019 | 0 | 7 |
| 2020 | 1 | 17 |
| 2021 | 1 | 6 |
| 2022 | 5 | 2 |
| This title (2007) | 0 | 1 |
● This title (2007): advocacy 0 · explore Documentary →