Mate, a lonely, divorced real estate agent is put in charge by his boss to sell a suburban storage building. The storage is rented by the Chinese, who keep their semi-legal goods here before selling them on the market. The stock comprising of several thousands of boxes is guarded by a Chinese man, Wu, who also lives in the storage. During this forced association a strange friendship begins between the two lonely men, even though Wu is told by his boss to prevent the sale of the storage under all circumstances. The boss is also giving enticing promises to Wu to help him realize his dream: go back to China and create his own football team. The situation is further complicated by the pizza girl, who is equally liked by both men and stirs up the strange life of the storage.
Made primarily for older men (65), with strong secondary appeal to young men (61).
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Reach
Has mainstream appeal — appeals to the general audience.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
lower black (31) and hispanic (31) and asian (31) and white (2) representation.
Demographic Position
Gender: 37 — leans male Age: 52 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary audienceOlder Men
mainstream
Quadrant Scores
Young Men
61
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
35
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
65
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
39
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
2
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
31
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
31
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
31
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
40
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
40
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
46
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
38
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
46
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.