By the People: The Election of Barack Obama

2009 · Movie · 116 min

More from Class 5 FilmsLess advocacy-driven than 100% of Documentary titles →
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Audience evidenceThe verdict — who this is for, by the receipts

Made first for older men 1

By the People: The Election of Barack Obama's audience scores lean most toward older men at 72 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. Relative to the expected cast make-up for its production origin, on-screen representation registers above the baseline for Black and below it for White and Hispanic 3. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 4.

The receipts — every claim above is sourced
  1. 1
    Audience scoreolder men 72 of 100 is the top quadrant.WhatSphere audience model, score_version 1
  2. 2
    ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
  3. 3
    RepresentationRepresentation vs production-origin baseline: Black 99, White 5, Hispanic 28.WhatSphere representation model, score_version 1
  4. 4
    Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1

WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.

Verified July 4, 2026Scores accuracy-checked against current data.Think a score is wrong? Submit a correction.
Primary audienceOlder MenOlder Men72
Young MaleYoung FemaleMature MaleMature Female
Primary audienceOlder Men
Targeted

Quadrant Scores

Young Men
54
Young Women
28
Older Men
72
Older Women
46
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Audience Representation

White
5
Black
99
Hispanic
28
Asian
53
South Asian
46
Middle Eastern
48
Indigenous
48
Mixed
42
Other
48
LGBTQ+
0

Faithfulness

Faithfulness not applicable

Faithfulness is scored only for adaptations.

Why this is blank

An original has no source text to compare. The score is left blank rather than shown as zero.

Advocacy

Advocacy0
Entertainment

Where to Watch (US)

Free
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Synopsis

By the People: The Election of Barack Obama is a documentary film produced by Edward Norton broadcast in November 2009 on HBO, which follows Barack Obama and various members of his campaign team, including David Axelrod, through the two years leading up to the United States presidential election on November 4th, 2008.

Score version: v1Data confidence: 100%How are scores calculated?

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Lineage and popularity

No lineage or popularity yet

This title has no Wikidata match, source work, or Steam player snapshot. A missing snapshot is not zero.

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Advocacy Over Time in Documentary

The average advocacy score of Documentary titles by release year, with this title marked. Higher is more advocacy-driven.

25507519052022
Average advocacy score of Documentary titles by release year
YearAverage advocacyTitles
190505
193852
196732
196852
197023
197102
197403
197563
198502
198903
199002
199203
199403
199604
199705
199927
200113
2002111
2003215
200419
2005311
2006120
200729
2008213
200905
201002
201109
201203
201318
201405
201503
2018212
201907
2020117
202136
2022112
This title (2009)01

● This title (2009): advocacy 0 · explore Documentary →

Cast & Crew

Alicia Sams (director) · Amy Rice (director)