Made first for young men 1
Burgo's Catch Phrase's audience scores lean most toward young men at 100 of 100 1. Its overall reach is rated targeted — targeted reach aimed at a specific demographic segment 2. On content balance it reads entertainment-first at 0 of 100, weighting storytelling over explicit messaging 3.
- 1Audience scoreyoung men 100 of 100 is the top quadrant.WhatSphere audience model, score_version 1
- 2ReachAudience breadth rated targeted.WhatSphere audience model, score_version 1
- 3Content balanceContent balance entertainment-first at 0 of 100.WhatSphere content-balance model, score_version 1
WhatSphere presents the sourced record; it does not cast the judgement. Every statement above is drawn from a stored, sourced row — shown beside it — and nothing is asserted beyond what those receipts support.
Synopsis
Burgo's Catch Phrase was an Australian game show that ran between 1997 and 2003, produced by Southern Star Group for the Nine Network. The show was based on the British and American versions of the game, and was originally knowned simply as Catch Phrase until 1999 where the show was renamed as Burgo's Catch Phrase after the host in its honour. The show was cancelled three times in 1998, 2001 and 2003 after failing ratings despite a revamp of the set in 2002. Contestants would have to identify the familiar phrase represented by a piece of animation, with the show's mascot — a character called "Jimmy" — often appearing. In the original run, two contestants played in each game, but in the 2002 revamp, this was increased to three.
Age: 25 — strongly youth-oriented
Quadrant Scores
Audience Representation
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Advocacy Over Time in Reality
The average advocacy score of Reality titles by release year. Higher is more advocacy-driven.
| Year | Average advocacy | Titles |
|---|---|---|
| 1982 | 0 | 2 |
| 1985 | 0 | 2 |
| 1999 | 0 | 2 |
| 2001 | 0 | 3 |
| 2002 | 4 | 3 |
| 2003 | 1 | 7 |
| 2004 | 1 | 9 |
| 2005 | 1 | 3 |
| 2006 | 1 | 14 |
| 2007 | 0 | 4 |
| 2008 | 1 | 5 |
| 2009 | 0 | 3 |
| 2012 | 2 | 2 |
| 2013 | 0 | 3 |
| 2018 | 1 | 3 |
| 2020 | 0 | 5 |
| 2021 | 2 | 3 |
| 2022 | 2 | 2 |