Black20 is a digital production studio founded by J. Crowley, Neil Punsalan and Nelson Castro. The company operates out of Long Island City, Queens, New York. The company, which launched in 2007, creates web series including net_work, and The Middle Show. The company also produces viral videos. Some of their biggest hits include The Easter Bunny Hates You, Wheels The Movie, Sheffield Quigley: Professional MySpace Photographer, and 300: PG Version. Jeff Jarvis is an angel investor in the company. Fox Television Studios acquired a part of the company in an effort to enhance their comedy development for television. Their content can be viewed on Hulu and the Black20 YouTube Channel.
Made primarily for young men (63), with strong secondary appeal to older men (61).
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Reach
Has mainstream appeal — appeals to the general audience.
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Advocacy
Entertainment (0/100) — content choices prioritize storytelling over messaging.
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Representation
notably high asian (75) and hispanic (65) representation, with lower black (26) and white (1) representation.
Demographic Position
Gender: 38 — leans male Age: 49 — age-balanced
0 = Male / Youth100 = Female / Mature
Primary audienceYoung Men
mainstream
Quadrant Scores
Young Men
63
How strongly this title appeals to males 18–34. Based on genre, cast, action/violence levels, pacing, and marketing signals. Higher = stronger appeal.
Young Women
39
How strongly this title appeals to females 18–34. Based on genre, romance centrality, cast composition, lead demographics, and tone. Higher = stronger appeal.
Older Men
61
How strongly this title appeals to males 35+. Based on theme maturity, pacing, complexity, genre, and production style. Higher = stronger appeal.
Older Women
37
How strongly this title appeals to females 35+. Based on drama elements, character complexity, genre, cast, and emotional themes. Higher = stronger appeal.
Advocacy0
Entertainment
Audience Representation
White
1
Measures deviation from the expected White representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Black
26
Measures deviation from the expected Black representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Hispanic
65
Measures deviation from the expected Hispanic representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Asian
75
Measures deviation from the expected Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
South Asian
46
Measures deviation from the expected South Asian representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Middle Eastern
48
Measures deviation from the expected Middle Eastern representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Indigenous
48
Measures deviation from the expected Indigenous representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Mixed
42
Measures deviation from the expected Mixed representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
Other
48
Measures deviation from the expected Other representation based on this title's production origin. 50 = baseline for its country. Higher = more representation than typical.
LGBTQ+
0
LGBTQ+ representation score based on character centrality, cast percentage, lead representation, and source fidelity. 0 = no representation, 100 = central to the story.